Following his business successes, he has starred in a few US reality TV shows based on sales and turning around failing businesses. He has also made a lot of money from real estate. A quick google search informed me that he is a larger-than-life salesman who has made a lot of money from selling sales training courses. I had never heard of the author, Grant Cardone before. So now I really wanted to know what this secret 10x rule was. I’m very interested in increasing productivity and I have read lots of books on the subject. Well now I understood why Amazon had been recommending me this book like crazy. You need to remove luck and chance from your business equation, and lock in massive success. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. I’ll be honest – at first, I ignored the recommendation because the cover and title “10x rule” annoyed me! What does that title even mean?” However, after a few weeks of seeing this book literally everywhere and with very positive reviews, curiosity got the better of me and I decided to take a closer look. I first came across “The 10x Rule” book on Amazon because it kept appearing in my personalized list of recommended books. (When you buy through links on our site, we may earn an affiliate commission.)
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